Rolling Stone magazine said that “community is the secret to NFT success”. This is evident in how NFT creators, holders, and crypto enthusiasts have all rallied together behind a project they believe in and campaigned for it via an NFT raid.
What Is An NFT Raid?
NFT raids are community-run flash campaigns on social media done to promote new projects for non-fungible tokens or NFTs. Oftentimes, these types of raids are done to promote digital assets that come in the form of digital art pieces or digital collectibles, such as unique avatars or playable game characters.
Unlike Bitcoin, Ethereum, or other similar cryptocurrencies, NFTs are a special type of crypto token that are unique and immutable, meaning they can’t be traded at equivalency. You can, however, buy NFTs with your cryptocurrencies.
The value of an NFT art project goes up the more people are invested in it. So, NFT holders will hold raids on Twitter to seek out influencers looking to get into NFTs and send them resources and links to their project. The goal is to boost awareness and engagement for a particular NFT project.
How To Do An NFT Twitter Raid
If you’re new to the NFT and crypto space and want to participate in your first raid, here are some tips for a successful campaign.
Join An NFT Community
The first thing you’ll have to do is to join an NFT community. Your chosen NFT projects will usually post links to the Discord servers where holders and anyone interested can mingle and discuss the project. You can often find a specific channel for Twitter raids, where members post links to crypto investors and NFT influencers who Tweet about their interest in finding a new NFT project to invest in.
Get A Crypto Twitter Account
If you don’t have a crypto Twitter account yet, now is the time to get one. While you don’t have to make another account for your crypto tweets, some people prefer having a separate account just to compartmentalize.
Make sure to follow the accounts of the NFT projects you want to promote, as well as the personal accounts of the creators. Twitter will usually recommend similar accounts to follow based on your activity, so it won’t be too hard to find NFT influencers from there.
Look For NFT Influencers On Twitter
If members in your Discord server have already taken up the task of finding influencers’ tweets and linking them to your Twitter raids channel, then you can skip this part and get straight to your flash campaign.
But if you want to find NFT influencers yourself, you can always start by looking up hashtags like #NFT, #NFTs, #NFTCommunity, #NFTCollections and the like. Make it a point to follow some of the top NFT influencers today as well, including:
- OhhShiny (@ohhshiny)
- RAC (@rac.eth)
- J1mmy.eth (@j1mmyeth)
- RealMissNFT (@realmissNFT)
- Farokh (@farokh)
- NFT NYC (@NFT.NYC)
- Bored Ape Yacht Club (@BoredApeYC)
- Dikasso (@Dikasso_)
- Gary Vaynerchuk (@garyvee)
- Kevin Rose (@kevinrose)
- Crypto Baristas (@cryptobaristas)
- Pranksy (@pranksy)
- Yam Karkai (@YKarkai)
- GMoney (@gmoneyNFT)
- Richerd.eth (@richerd)
These may not necessarily be the influencers you should be targeting for your raids, but they’ll open you up to a whole world of crypto enthusiasts who follow and interact with them on a daily basis.
Once you’ve honed in on your target influencer (preferably an influencer who tweets about their interest to get into a new NFT project), copy and paste a link to their account into your Twitter raid Discord channel.
Reply To Your Chosen Influencers
Once you’ve shared your links, it’s time for you and the rest of your community to get to work. Visit each tweet and hit “reply”. Write up a short message introducing your NFT project to the person you’re speaking to, tag the NFT project, add some photos from the collection, and don’t forget the hashtags.
And once you’re done replying to all the promoters, make sure to head to the Twitter search bar and type in the hashtag for your project then click “latest”. Retweet (RT) everyone who has posted about your project to increase exposure to your campaign.
NFT raids are incredibly powerful tools for getting an NFT project off the ground. But if you need help starting your own NFT collection, try Tokenfy. Check out our site today to learn how our NFT launchpad can help you kickstart your own NFT project today!